Sep132016

Link Facebook Ads to Messenger

Facebook has announced that Facebook Ads will be able to use Facebook Messenger as a destination. Once the Ad is clicked Messenger will be opened with a copy of your Ad and an opening configurable message. On first glance this looks like a balance between traditional paid social advertising with online chat and could be a… Read more »

Aug252016

Enhanced CPC comes to Bing Ads

As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will… Read more »

Aug242016

Google to penalise websites that use intrusive pop-up adverts

Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »

Jul282016

Discover TrueView discovery ads

To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content.               Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more… Read more »

Jul282016

Goodbye to Converted Clicks

AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you.         The original conversion measurement metric… Read more »

Jul212016

Improvements made to TrueView for shopping

People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »