Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being… Read more »
Google have announced that from October, the latest version of Chrome will flag an error up on any websites without an SSL that allow customers to input information such as search fields or newsletter subscriptions.
Page Speed has been one of the major ranking factors for quite a few months now and Google have just released a Mobile Page Speed Tool, packed with new features. If you aren’t focusing on speed, you should be.
The latest on Meta descriptions from the Google Webmaster Central Blog can be read here: Importance of content and meta descriptions, DMOZ, NOODP Tag. At teclan we have always recommended to our Digital Marketing clients they have good content on a web page and have optimised Meta descriptions for that page. Google’s latest Blog post… Read more »
On 27th January 2017 Google made a very important announcement on how to protect your site from user-generated spam. This was another step showing that they are committed to providing quality search results and that they are also prepared to help genuine websites be a part of the quality results. What is user-generated spam? We… Read more »
It has been almost six months since we first wrote about Google’s Mobile-First indexing. Google is now indexing the mobile pages of websites There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well… Read more »
It’s March 2017 and all the data coming in from Google and Bing’s constant re-indexing and reshuffling of their algorithms confirms what we already knew, however we’re going to state it here again just in case some people haven’t yet heard. Your website should have a SSL certificate (padlock) installed and every page on your… Read more »
Here is an edited version of the keynote speech delivered by our managing director, Fergus Weir, at the HelloDigital2017 event on 20th Feb 2017.
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in… Read more »
If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But how do you know if… Read more »