Nov92016

Google is now indexing the mobile pages of websites

In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads the primary focus rather than… Read more »

Oct202016

Text Message Google Ad Extension

Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters… Read more »

Sep292016

Structured Snippets Rolling Out for Bing Ads

Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks. This is another Google text ad function that has been adopted by Bing.  Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services… Read more »

Sep272016

Penguin 4.0 – Finally Released

Google has officially confirmed that the long-awaited Penguin 4.0 update is being rolled out. Webmasters and SEO professionals have been anxiously waiting for this for a long time – since December 2015. As with all Google search updates, it is sure to bring good news for some websites, and bad news for others. So what… Read more »

Sep132016

Link Facebook Ads to Messenger

Facebook has announced that Facebook Ads will be able to use Facebook Messenger as a destination. Once the Ad is clicked Messenger will be opened with a copy of your Ad and an opening configurable message. On first glance this looks like a balance between traditional paid social advertising with online chat and could be a… Read more »

Aug252016

Enhanced CPC comes to Bing Ads

As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will… Read more »

Aug242016

Google to penalise websites that use intrusive pop-up adverts

Interstitials are ads that appear while a chosen website or page is downloading (generally known as pop-up ads), and like other types of advertising on the web, they can often be misused. As you may already know Google rewards websites that have good, relevant content which helps towards your organic rankings. That content still gets… Read more »

Jul282016

Discover TrueView discovery ads

To win over YouTube users selecting which video to watch, Google built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to help users discover ad brand content.               Google have now changed the name – and more! They’re supercharging TrueView discovery ads with more… Read more »

Jul282016

Goodbye to Converted Clicks

AdWords introduced conversion tracking in 2001 to measure what happens after someone clicks on your ad. The ability to know whether or not people finished an action on your site meant that you could determine which keywords, ads and campaigns were the most effective for you.         The original conversion measurement metric… Read more »