Jul212016

Improvements made to TrueView for shopping

People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive… Read more »

Jul212016

New Google AdWords price extensions

Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to… Read more »

Jun152016

More Google Shopping Changes

Hot on the trail of merchants being required to update their barcodes due to last month’s GTIN Enforcement another set of changes have been announced by Google. This update mainly focuses on clothing retailers. The general consensus is that this will be to make way for improved filtering within Google Shopping search results and possibly… Read more »

May252016

Update on Google Performance Summit 2016

The Google Performance Summit focused on mobile and locations; while discussing the future of Google AdWords. We have put together some of the highlights and will be talking more about them in the coming weeks. New AdWords interface Google introduced a new sleeker looking AdWords interface, which has been built from the ground up rather than… Read more »

May52016

Google Shopping GTIN Changes – All You Need to Know

  As announced in February, Google are tightening up their polices on GTIN requirements for Google Shopping. With less than two weeks to go here are some additional important facts you need to know and please read our previous Blog regarding the announcement. You can find it here. What products are exempt? Own branded products. Products that have no… Read more »