Cruise Loch Ness were hit hard during the pandemic, losing the summer due to the national lockdown. With travel opening back up again they were looking to maximise bookings for their cruise service on Loch Ness.
Teclan created a strategy around both spreading brand awareness and capturing relevant search terms to ensure Cruise Loch Ness were appearing front and centre for people searching activities in the area. This led to the creation and launch of both search and display campaigns through Google.
Cruise Loch Ness greatly increased their bookings, driving record year-on-year overall revenue and paid advertising ROI (return-on-investment).