Teign Dive Shop is based in Devon, England offering a range of branded diving products to its customers since 1991. As a family-run business, it aims to accommodate divers of all experience and budgets by providing the best kit possible to shoppers. They offer a brick-and-mortar store and an eCommerce website.
Teign Dive Shop approached teclan to grow their online business and drive more traffic and revenue by marketing their eCommerce site to the right audience at the right time.
Given the eCommerce nature of the client, both Google Shopping and Google Search ads targeted to the relevant audiences are used to generate sales and revenue. Regular account reviews and communication to push well-stocked products and brands at the right time, combined with manual bidding strategies to optimise performance and manage ad-spend.
Teign Dive Shop has seen revenue growth year on year from paid ads, from less than £40,000 in 2018 with 1000% return, to being well-on track for over £100,000 in 2021 at over 1600% return-on-ad-spend, showing considerable growth in both revenue and ROI.