The UK e-commerce landscape is changing rapidly in 2025, with shifting customer behaviours, platform developments, and emerging technologies redefining what success looks like for online retailers.
After reviewing the latest insights from the UK B2C E-commerce Market Report, we have identified three key trends that every retailer should be acting on now. We are also sharing how teclan clients are already adapting and where you can start.
1. Mobile-first shopping is the default
Mobile now accounts for over 70 percent of all online retail sales in the UK. While having a responsive website used to be enough, today’s customers expect much more.
Fast load times, simplified checkout, and seamless browsing are critical to keeping customers engaged and converting.
At teclan, we have helped clients across Shopify, Aero Commerce, and WordPress streamline their mobile experience to reduce friction and increase conversions.
Questions to ask yourself:
- Is your mobile checkout intuitive and fast?
- Are page speeds slowing down user experience?
- Can customers find what they need without frustration?
How teclan helps:
Mobile performance audits, improved site architecture, simplified navigation, and checkout optimisation.
2. Social commerce is influencing purchase decisions
Platforms like TikTok Shop and Instagram have moved from trend to core revenue stream. Shoppers are discovering and buying products without ever leaving their social apps.
The opportunity is clear, but it requires more than simply being active on these platforms. Success depends on pairing creative content with clear product journeys and smart retargeting strategies.
We work closely with clients to develop paid social campaigns, set up social storefronts, and create content that both builds brand and drives sales.
How teclan helps:
Social shop setup, content strategy, and cross-channel campaign planning.
3. AI personalisation is shaping customer expectations
In 2025, customers expect tailored experiences. AI is enabling dynamic product recommendations, personalised email content, and predictive marketing that feels natural.
We support clients using platforms like Klaviyo, Mailjet, and Shopify’s AI tools to enhance customer journeys and increase repeat purchases.
Personalisation is no longer a nice-to-have. It is what turns browsers into loyal customers.
How teclan helps:
AI-integrated email flows, product recommendation tools, and personalised customer journey mapping.
What this means for your business
These trends are not just future possibilities. They are already delivering results for businesses that choose to adapt.
At teclan, we focus on helping businesses like yours take action in practical, commercially focused ways. Whether you need help with your platform, your marketing, or your overall strategy, we are here to support your next phase of growth.
Book your e-Commerce review
We will help you assess where you are now, and where you could be with the right support.
Book your free e-Commerce review today
