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Little web design standards that have a big impact on conversions

When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here …

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Inverness Digital Agencies Lead The Way In National Employee Choice Awards

Inverness marketing agency teclan Ltd has been shortlisted as a finalist in the 2021 Living Wage Scotland Awards. The company is joined by fellow Inverness digital agency Yellow Cherry and Glasgow non-profit The Wee Retreat as finalists in the Living Wage Scotland Employee Choice Award category. The Living Wage Scotland Employee Choice Award is presented …

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teclan proud to be Principal Sponsor of The Highland Business Awards 2021

The Highland Business Awards are renowned for celebrating the achievements of businesses throughout the region. Coordinated by the Inverness Chamber of Commerce, organisations of all sizes and from all sectors will be recognised for their success. We are thrilled to be sponsoring an event which celebrates the outstanding achievements of businesses during challenging times. Despite …

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …

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Are you using Google Ad extensions effectively?

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional …

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Marketing Trends in a Post-Covid World

Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns?  Our Relationship With Social Media Facebook is still top among social media …

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Finalising the Break-Up: Sellers can no longer use PayPal on eBay

Things are changing for sellers on eBay. New terms of use are coming into effect which means the platform will now bypass the use of PayPal and instead pay sellers directly into their bank accounts. Despite this, buyers will still be able to purchase goods using PayPal. While it may seem like a simpler process, …

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Apple & Facebook At War: How Will This Impact Your Business?

From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency.  From now on, App Developers will be required to gain explicit permission from users in order to track activity …

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Reach Your Customers With Responsive Search Ads

Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is …

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