Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …
Google Updates its Policy Violations Enforcement with Three-Strike Rule Read More »
Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary. So, what is an ad extension? Google Ad extensions provide users with snippets of additional …
Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns? Our Relationship With Social Media Facebook is still top among social media …
Things are changing for sellers on eBay. New terms of use are coming into effect which means the platform will now bypass the use of PayPal and instead pay sellers directly into their bank accounts. Despite this, buyers will still be able to purchase goods using PayPal. While it may seem like a simpler process, …
Finalising the Break-Up: Sellers can no longer use PayPal on eBay Read More »
From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency. From now on, App Developers will be required to gain explicit permission from users in order to track activity …
Apple & Facebook At War: How Will This Impact Your Business? Read More »
Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is …
Today is National Proofreading Day, and every year on 8th March it highlights the importance of mistake-free writing. Corporate Trainer Judy Beaver created National Proofreading Day in 2011, choosing the date of her mother’s birthday, to honour her mother and her love of correcting people. It pays to review your letters, documents and website content …
Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with …
With the EU Exit fast approaching you and your business will need to be prepared. As you know, from 1st January 2021 the UK will leave the EU resulting in several changes to how we do business to and from the EU. Whilst (at the time of writing) we are still awaiting final details of …
It has recently been reported that President Donald Trump’s Twitter account was easily hacked into by Victor Gevers, an ethical hacker from the Netherlands. You may be thinking “I’ve read this story before” and you’d be correct. This is not the first time Trump’s account has been allegedly hacked. Four years ago, Gevers cracked Trump’s …
