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Authenticity Sells: The Biggest Online Trend of 2022 (so far)

In 2022, it comes as no surprise that to capture new customers, it is important that your brand has an online presence. Sharing engaging content is a key element, but so too is creating and presenting an authentic brand and maintaining that throughout all company channels. Although social media usage seems to increase daily, especially …

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Elementor Plug-in Security Threat Highlights Importance of Cyber Security

Many websites are built using the WordPress platform and one of the most popular plug-ins for this platform is Elementor. It is so popular that it can be found on over five million websites. Recently, a vulnerability allowing attackers to upload arbitrary PHP (Hypertext Preprocessor) code that would enable a full website takeover, was discovered …

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Client Heading Towards 100% Increase in Business With the Launch of a New Aero Commerce Website

“Our customer experience vastly improved resulting in much higher revenue.” Russ Jones Castors Online When a long-term client, Castors Online, approached us looking for a modern and efficient e-commerce platform to migrate to, we had an excellent solution: one that delivered a near doubling in their online revenue! A family-run business, Castors Online was founded …

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Little web design standards that have a big impact on conversions

When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here …

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Inverness Digital Agencies Lead The Way In National Employee Choice Awards

Inverness marketing agency teclan Ltd has been shortlisted as a finalist in the 2021 Living Wage Scotland Awards. The company is joined by fellow Inverness digital agency Yellow Cherry and Glasgow non-profit The Wee Retreat as finalists in the Living Wage Scotland Employee Choice Award category. The Living Wage Scotland Employee Choice Award is presented …

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teclan proud to be Principal Sponsor of The Highland Business Awards 2021

The Highland Business Awards are renowned for celebrating the achievements of businesses throughout the region. Coordinated by the Inverness Chamber of Commerce, organisations of all sizes and from all sectors will be recognised for their success. We are thrilled to be sponsoring an event which celebrates the outstanding achievements of businesses during challenging times. Despite …

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …

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Are you using Google Ad extensions effectively?

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional …

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Marketing Trends in a Post-Covid World

Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns?  Our Relationship With Social Media Facebook is still top among social media …

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