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teclan Announces Expansion to Public Relations Services Following CIPR Qualification

Latest News, Public Relations / By admin

Helen Mackenzie achieves Professional Certificate from the Chartered Institute of Public Relations. Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has …

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What is brand positioning and why should it matter to you?

Branding / By admin

Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.

Branding foundations: building a consistent brand that sells

Branding / By admin

About this event Are you losing out to the competition, or seeing a drop in sales? Your brand could be to blame… In this half-day workshop, complete with hands-on practical collaborative tasks, we will cover the basics of colour, visuals, typography, values, and core messaging (templates included) that you can use to build (or improve …

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The importance of branding for your eCommerce business

Design / By admin

There’s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new people and building a solid …

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Little web design standards that have a big impact on conversions

Ecommerce web design, Latest News / By admin

When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here …

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Marketing vs COVID-19

Digital Marketing, Ecommerce web design, Email Marketing, Paid Search, SEO, Social Media / By admin

In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first …

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What is your Return on Investment (ROI)?

Digital Marketing, Email Marketing, Paid Search, SEO / By admin

Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online …

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“North Digital Firm Marks a Key Milestone” – Highland Spotlight Show Guide Editorial

Digital Marketing, Latest News / By admin

This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary. As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year. Founded in 1999 – when digital marketing was barely in its infancy – teclan was ahead of …

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Do you know what is expected of a Google Partner?

Paid Search / By admin

Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being …

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