International Women’s Day (IWD), celebrated annually on March 8th, is a global day dedicated to honouring the social, economic, cultural, and political achievements of women around the world. It’s a day to reflect on progress made, to call for change, and to celebrate acts of courage and determination by ordinary women who have played an […]
International Women’s Day: Celebrating the Women of teclan Read More »
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Helen Mackenzie achieves Professional Certificate from the Chartered Institute of Public Relations. Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has
teclan Announces Expansion to Public Relations Services Following CIPR Qualification Read More »
Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.
What is brand positioning and why should it matter to you? Read More »
About this event Are you losing out to the competition, or seeing a drop in sales? Your brand could be to blame… In this half-day workshop, complete with hands-on practical collaborative tasks, we will cover the basics of colour, visuals, typography, values, and core messaging (templates included) that you can use to build (or improve
Branding foundations: building a consistent brand that sells Read More »
There’s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new people and building a solid
The importance of branding for your eCommerce business Read More »
Keeping an up-to-date blog is a critical practice for any business or organisation in today’s hyper-competitive digital world. It doesn’t matter whether you’re a budding local business or a multinational corporation – you should still be blogging. More than just a strong foundation for all your marketing efforts, it’s also an enjoyable and inspiring platform
What You’re Missing Out On If You’re Not Blogging Regularly Read More »
When it comes to improving on-site conversions, strategic marketers know that design makes a big difference – yet building a high-performing website is overlooked far too often. Regardless of whether design is your forte or not, organisations trying to compete in today’s digital world simply cannot afford to overlook it, regardless of sector. So here
Little web design standards that have a big impact on conversions Read More »
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online
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