In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first …
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online …
This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary. As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year. Founded in 1999 – when digital marketing was barely in its infancy – teclan was ahead of …
“North Digital Firm Marks a Key Milestone” – Highland Spotlight Show Guide Editorial Read More »
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being …
Do you know what is expected of a Google Partner? Read More »
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in …
Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date has yet been given for …
Google have introduced a new ad extension that allows customers to text you directly. Set up like a normal extension you can choose the number that will receive the text and the message you want on the ad extension; for example “Text us for more information” – and you can use up to 100 characters …
