Branding

What is brand positioning and why should it matter to you?

Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.

Branding foundations: building a consistent brand that sells

About this event Are you losing out to the competition, or seeing a drop in sales? Your brand could be to blameā€¦ In this half-day workshop, complete with hands-on practical collaborative tasks, we will cover the basics of colour, visuals, typography, values, and core messaging (templates included) that you can use to build (or improve …

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