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How To Choose The Best Digital Marketing Agency For Your Business

In today’s digital age, having a strong online presence is crucial for the success of any business. Whether you’re a small startup or a large corporation, effective digital marketing can help you reach your target audience, drive sales, and grow your brand. However, navigating the complex world of digital marketing can be challenging, especially if […]

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Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications

In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will

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Why You Should Work With a Google Ads Agency

In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and regularly reviewing campaigns for optimal

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How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue

As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know placing paid adverts across the

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that

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Are you using Google Ad extensions effectively?

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional

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Reach Your Customers With Responsive Search Ads

Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is

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