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Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications

Digital Marketing, Paid Search, SEO, Social Media / By

In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will …

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Why You Should Work With a Google Ads Agency

Digital Marketing, Paid Search / By

In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and regularly reviewing campaigns for optimal …

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How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue

Digital Marketing, Paid Search / By

As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know placing paid adverts across the …

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Digital Marketing, Latest News, Paid Search / By

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …

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Are you using Google Ad extensions effectively?

Digital Marketing, Latest News, Paid Search / By

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional …

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Reach Your Customers With Responsive Search Ads

Digital Marketing, Latest News, Paid Search, Uncategorized / By

Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is …

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Google Introduces Lead Form Extensions

Digital Marketing, Latest News, Paid Search / By

Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad.  Image Source Google ad extensions provide users with …

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