Some of the big changes announced at the Google Summit in May have now gone live. Google announced a completely new ad platform to help consumers and marketers succeed in the mobile-first world, including expanded text ads which are now rolling out in AdWords to advertisers around the world. Google earlier removed right-hand side ads …
Innovations for advertising in a mobile-first world Read More »
People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads. To further improve this service, Google are introducing two new features: Companion banner: Google are adding a new interactive …
Shopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK. This feature will allow you to convert the currency in your product data locally, making your ads more understandable to …
Google have always been focused on helping people find the exact product they’re looking for when they already have a good sense of what it is they want. But over 40% of shopping related Google searches are made in broad terms like “men’s sport clothing” or “outdoor patio furniture.” For these less defined searches, what …
Whatever they’re looking to buy, people want to know what their options are and how much they cost before making a decision. That’s why Google AdWords are introducing price extensions; additional information that appears on your mobile text ads, showcasing your products and services, and how much they cost. Price extensions provide valuable information to …
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being …
Do you know what is expected of a Google Partner? Read More »
Richard takes a look at ways we have managed Adwords spend to reduce the cost of mobile display advertising that doesn’t convert.
As of Friday 19th February, Google no longer show AdWords Ads on the right hand side of their search results. As you can imagine this is a big change as to how Ads are served over Google and may affect your current AdWords campaigns, as well as your organic performance. What we know so far …
Google have now introduced Merchant Promotions to appear in mobile devices. The Merchant Promotions links will appear under the shopping Ad much like the desktop versions. When you click on the promotion a window will appear as below with full details of the offer. Don’t know what Merchant Promotions are? Merchant Promotions are an excellent …
Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping. …
