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Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is […]
Reach Your Customers With Responsive Search Ads Read More »
Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with
Google Introduces Lead Form Extensions Read More »
The team of experts at teclan want to help your business succeed online! Here, we have compiled some of our Teclan Top Tips to get you started with driving results for your company. This page will be updated weekly with each new top tip! Week 1 – Know Your Audience Fergus discusses how you can
Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the
£25,000 Back to Business Kick Start Fund Read More »
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first
Marketing vs COVID-19 Read More »
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online
What is your Return on Investment (ROI)? Read More »
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices, as Google had already implemented
Google’s new look for Paid & Organic Search results on your desktop Read More »
Tips on how to improve conversion rates and convert more website traffic into website sales. teclan has been helping online merchants achieve sales, growth and measurable results for over 20 years. Working across multiple platforms and a variety of sectors, our expertise has yielded some amazing results, and we’d like to share some of those
Are you getting clicks, but no conversions? Read More »
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients on your books – being
Do you know what is expected of a Google Partner? Read More »
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but instead add more ads in
Google Standard Text Ads No More Read More »
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