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Digital Marketing

Blog Banner highlighting the title of the blog with graphics that checklist benefits of both proactive and reactive marketing.

Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications

Digital Marketing, Paid Search, SEO, Social Media / By

In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will …

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Teal graphic with blog title overlay, and a man excitedly putting his hands in the air in front of a laptop computer.

Why You Should Work With a Google Ads Agency

Digital Marketing, Paid Search / By

In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and regularly reviewing campaigns for optimal …

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Why Businesses Must Switch To Google Analytics 4 ASAP

Digital Marketing, Latest News / By

: : : In the rapidly evolving world of marketing, harnessing the power of analytics is paramount for businesses seeking to thrive online. Google Analytics has long been a trusted tool, but with the imminent end of Universal Analytics data tracking capabilities in June, it’s time to embrace the future — Google Analytics 4 (GA4). …

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How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue

Digital Marketing, Paid Search / By

As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know placing paid adverts across the …

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What Is Content Marketing & How Can It Benefit Your Business?

Content Marketing, Digital Marketing, SEO, Social Media / By

As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have. …

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What You’re Missing Out On If You’re Not Blogging Regularly

Blogging, Content Marketing, Digital Marketing, Social Media / By

Keeping an up-to-date blog is a critical practice for any business or organisation in today’s hyper-competitive digital world. It doesn’t matter whether you’re a budding local business or a multinational corporation – you should still be blogging. More than just a strong foundation for all your marketing efforts, it’s also an enjoyable and inspiring platform …

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Digital Marketing, Latest News, Paid Search / By

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …

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Are you using Google Ad extensions effectively?

Digital Marketing, Latest News, Paid Search / By

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional …

Are you using Google Ad extensions effectively? Read More »

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