Helen Mackenzie

Authenticity Sells: The Biggest Online Trend of 2022 (so far)

In 2022, it comes as no surprise that to capture new customers, it is important that your brand has an online presence. Sharing engaging content is a key element, but so too is creating and presenting an authentic brand and maintaining that throughout all company channels. Although social media usage seems to increase daily, especially …

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Elementor Plug-in Security Threat Highlights Importance of Cyber Security

Many websites are built using the WordPress platform and one of the most popular plug-ins for this platform is Elementor. It is so popular that it can be found on over five million websites. Recently, a vulnerability allowing attackers to upload arbitrary PHP (Hypertext Preprocessor) code that would enable a full website takeover, was discovered …

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How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue

As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know placing paid adverts across the …

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Client Heading Towards 100% Increase in Business With the Launch of a New Aero Commerce Website

“Our customer experience vastly improved resulting in much higher revenue.” Russ Jones Castors Online When a long-term client, Castors Online, approached us looking for a modern and efficient e-commerce platform to migrate to, we had an excellent solution: one that delivered a near doubling in their online revenue! A family-run business, Castors Online was founded …

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Our Experts Answer Common Cyber Security & Hosting Questions

So, you’ve got your business up and running successfully, and you’re ready to take the internet by storm. But have you prepared your website to be protected against cyber-attacks? Sometimes as business owners, technical website elements can slip past the radar. At teclan, we ensure that your website is protected and prepared — whether you’re …

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What Is Content Marketing & How Can It Benefit Your Business?

As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have. …

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Inverness Digital Agencies Lead The Way In National Employee Choice Awards

Inverness marketing agency teclan Ltd has been shortlisted as a finalist in the 2021 Living Wage Scotland Awards. The company is joined by fellow Inverness digital agency Yellow Cherry and Glasgow non-profit The Wee Retreat as finalists in the Living Wage Scotland Employee Choice Award category. The Living Wage Scotland Employee Choice Award is presented …

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