Helen Mackenzie

What Is Content Marketing & How Can It Benefit Your Business?

As the marketing landscape continues to become more competitive, many businesses are increasing their content marketing efforts as more and more savvy business owners realise just how important content is in engaging audiences, driving leads and boosting overall brand visibility. Content marketing is crucial in answering questions about your business that potential customers may have. …

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Inverness Digital Agencies Lead The Way In National Employee Choice Awards

Inverness marketing agency teclan Ltd has been shortlisted as a finalist in the 2021 Living Wage Scotland Awards. The company is joined by fellow Inverness digital agency Yellow Cherry and Glasgow non-profit The Wee Retreat as finalists in the Living Wage Scotland Employee Choice Award category. The Living Wage Scotland Employee Choice Award is presented …

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Google Updates its Policy Violations Enforcement with Three-Strike Rule

Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …

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Are you using Google Ad extensions effectively?

Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary.  So, what is an ad extension? Google Ad extensions provide users with snippets of additional …

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Marketing Trends in a Post-Covid World

Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns?  Our Relationship With Social Media Facebook is still top among social media …

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Finalising the Break-Up: Sellers can no longer use PayPal on eBay

Things are changing for sellers on eBay. New terms of use are coming into effect which means the platform will now bypass the use of PayPal and instead pay sellers directly into their bank accounts. Despite this, buyers will still be able to purchase goods using PayPal. While it may seem like a simpler process, …

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