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Helen Mackenzie

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Why Should Ecommerce Businesses Switch to the Aero Commerce Platform?

Ecommerce web design /

In the ever-evolving world of ecommerce, making the right choice of platform can significantly impact your business’s success. Many platforms promise the moon and stars, but they often fall short when it comes to performance, customisability, and costs. That’s where Aero Commerce shines as a game-changer in the world of online retail. In this blog, […]

Why Should Ecommerce Businesses Switch to the Aero Commerce Platform? Read More »

Blog Banner highlighting the title of the blog with graphics that checklist benefits of both proactive and reactive marketing.

Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications

Digital Marketing, Paid Search, SEO, Social Media /

In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will

Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications Read More »

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Why You Should Work With a Google Ads Agency

Digital Marketing, Paid Search /

In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and regularly reviewing campaigns for optimal

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Why Businesses Must Switch To Google Analytics 4 ASAP

Digital Marketing, Latest News /

: : : In the rapidly evolving world of marketing, harnessing the power of analytics is paramount for businesses seeking to thrive online. Google Analytics has long been a trusted tool, but with the imminent end of Universal Analytics data tracking capabilities in June, it’s time to embrace the future — Google Analytics 4 (GA4).

Why Businesses Must Switch To Google Analytics 4 ASAP Read More »

A Beginner’s Guide to Content Marketing

Blogging, Content Marketing, Social Media /

Looking to level up your content marketing game? Look no further than our beginner’s guide to content marketing! This comprehensive resource covers everything you need to know to create purposeful content that drives traffic, engagement, and conversions. From social media post optimisation to search engine optimisation and content calendar creation, we’ve got you covered. Get ready to take your content marketing strategy to the next level and achieve your business goals.

A Beginner’s Guide to Content Marketing Read More »

Team teclan Learn About the Future of Ecommerce Websites at Aero Partner Day

Ecommerce web design /

In October, our web development team made the journey to Leeds to attend the first-ever Aero Commerce Partner Day. It was a great day filled with information about exciting updates coming to the platform, with opportunities to meet the Aero team, as well as other agencies and partners working with the company. What is Aero

Team teclan Learn About the Future of Ecommerce Websites at Aero Partner Day Read More »

Authenticity Sells: The Biggest Online Trend of 2022 (so far)

Blogging, Content Marketing, Design, Latest News, Social Media /

In 2022, it comes as no surprise that to capture new customers, it is important that your brand has an online presence. Sharing engaging content is a key element, but so too is creating and presenting an authentic brand and maintaining that throughout all company channels. Although social media usage seems to increase daily, especially

Authenticity Sells: The Biggest Online Trend of 2022 (so far) Read More »

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