Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques, and how social media has influenced PR practice.
To achieve this award, Helen undertook a myriad of robust assessments in a broad range of PR disciplines, including the role of PR in organisations and society, the development of PR plans and strategies, the creation and management of communication that works, ethical aspects of PR and effective ways to determine the success of PR activities.
With the addition of this coveted certification in-house, teclan is excited to now offer a broader range of PR services to local, national, and international organisations, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by the code of conduct and reference to ethics outlined in the award.
Following the completion of her certification, Helen said, “It has been incredibly rewarding to work towards this qualification as I feel it has allowed me to develop a number of skills which will be beneficial for both teclan and our clients. I have been interested in Public Relations for quite some time and feel very grateful that teclan has supported me in working toward this certificate. I now feel confident in my market research, critical thinking, analysis, and creative abilities when it comes to developing PR plans and strategies for our clients. I am also seeing the benefits of applying the concepts and strategies I’ve learned in this process to our content marketing and paid advertising campaigns as well.”
teclan managing director Fergus Weir said, “I am incredibly proud of Helen’s fantastic achievement. It is evidence of teclan’s commitment to the continual development of our great team, and our investment in increasing the skills and knowledge within the business. Helen is a hugely valued member of the team, and her qualification simply further increases her value to our customers and the rest of our team.”