Since the introduction of ChatGPT by OpenAI in November 2022, the business world has been abuzz with speculation about how artificial intelligence (AI) will reshape the digital marketing industry. Scary questions arise: Will sought-after roles like developers or copywriters be replaced? Can AI become so proficient that we won’t need a support team for […]
What Impact Will AI Have on Digital Marketing In 2024? Read More »
So, you’ve set your sights on a fresh website design for your business and are keen to get an idea of the associated costs. We get it; not everyone is well-versed in setting a web design budget, and some clients may be hesitant to reveal this crucial information to a web design agency. In this
The Cost of a New Website: The Importance of Disclosing Your Budget Read More »
In the ever-evolving world of marketing, businesses are once again gearing up to set sail in the dynamic sea of strategies to stay competitive and relevant. As we approach 2024, it’s crucial to spotlight the trends that will shape the marketing landscape. In 2023 we saw AI launch its way into the sphere, while many
Undoubtedly, one of the most interesting times on the internet is when Spotify Wrapped is dropped. I’m sure many of us have seen the shareable content created by the brand on people’s Instagram stories. I, for one, am guilty of scrolling through hundreds of stats in the days following the drop. I love to see
In the ever-evolving world of ecommerce, making the right choice of platform can significantly impact your business’s success. Many platforms promise the moon and stars, but they often fall short when it comes to performance, customisability, and costs. That’s where Aero Commerce shines as a game-changer in the world of online retail. In this blog,
Why Should Ecommerce Businesses Switch to the Aero Commerce Platform? Read More »
In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts. In this article, we will
Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications Read More »
In 2020, the global pandemic caused us to retreat into smaller spaces, curb our travels and limit our outdoor exposure. For many people, this restriction meant less exercise and less time outside to rejuvenate in the fresh air. As a team that values the well-being of our clients and our community, teclan decided to introduce
In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and regularly reviewing campaigns for optimal
: : : In the rapidly evolving world of marketing, harnessing the power of analytics is paramount for businesses seeking to thrive online. Google Analytics has long been a trusted tool, but with the imminent end of Universal Analytics data tracking capabilities in June, it’s time to embrace the future — Google Analytics 4 (GA4).
Why Businesses Must Switch To Google Analytics 4 ASAP Read More »
As more businesses move online, the need for a strong and reliable website becomes increasingly important. A well-designed website can help establish credibility, increase brand recognition, and ultimately drive sales. However, many business owners may be unsure if they need a web designer or if they can handle their website on their own. Web design
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