Caitlin Maclean, Author at Digital Marketing Experts

How to Optimise Page Titles & Meta Data for Better SEO & Click-Through Rates

Why Page Titles & Meta Data Matter for E-Commerce In the competitive world of e-commerce, every click counts. Your page titles and meta descriptions play a crucial role in: At teclan, we use a data-driven approach to optimise metadata for e-commerce websites, ensuring that businesses get maximum visibility and engagement from search engines. Step 1: […]

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How to Effectively Handle Duplicate Content for Better SEO

Blogging, SEO / Caitlin Maclean

Duplicate content is a significant challenge for e-commerce websites, negatively affecting SEO performance, search rankings, and user experience. At teclan, we proactively identify and resolve duplicate content issues, ensuring search engines correctly index and rank the most relevant pages. Our aim is to support e-commerce businesses in maintaining strong SEO performance, avoiding penalties, and enhancing

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The Ultimate Guide to URL Optimisation for E-Commerce Websites

Blogging, Ecommerce software / Caitlin Maclean

Why URL Optimisation Matters for Your E-Commerce Store In the world of e-commerce, attention to detail matters—including your website URLs. Optimised URLs enhance search engine rankings, increase click-through rates, and improve navigation for your customers. At teclan, we specialise in refining URL structures to maximise SEO performance, enhance user experience, and increase overall website efficiency.

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Why Website Security & HTTPS Matter

Blogging, Cyber Security / Caitlin Maclean

For e-commerce businesses, security isn’t optional—it’s essential. Customers must feel confident that their personal and payment information is secure when shopping online. A secure HTTPS connection protects sensitive data, enhances search engine rankings, and significantly improves the user experience. At teclan, website security is a top priority. We ensure all e-commerce websites we manage are

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Are Your External Links Hurting Your Website? teclan’s Trustworthiness Check

Blogging, Cyber Security, Ecommerce software, SEO / Caitlin Maclean

Introduction External links are critical to an e-commerce website’s SEO, credibility, and user trust. Poor-quality or irrelevant links can damage rankings and reputation, while authoritative links enhance site trust and search visibility. At teclan, we follow a structured approach to reviewing and managing external links to maintain site integrity and maximise SEO benefits. 1. Identifying

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Lost Traffic, Lost Sales – How teclan Helps E-Commerce Sites Fix Broken Links

Blogging, Ecommerce software, SEO / Caitlin Maclean

Introduction Blocked URLs and resources can harm an e-commerce website’s SEO, user experience, and overall functionality. When search engines cannot access important pages, images, JavaScript, or CSS files, it can lead to poor indexing, lower rankings, and a frustrating customer shopping experience. At teclan, we take a proactive approach to identifying and resolving blocked URLs

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How Redirect Management for E-Commerce Websites boosts revenues – teclan’s Approach

Blogging, Ecommerce software / Caitlin Maclean

E-commerce websites are dynamic. Products go out of stock or are discontinued, new product lines are added, brands change, information is updated, and sometimes businesses completely re-platform to a different e-commerce engine. All these changes can result in the URLs of website pages changing, being removed, or altered completely. This is where redirects come in—guiding

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Broken Links, Lost Revenue – How teclan Keeps E-Commerce Sites Running Smoothly

Blogging, Ecommerce software, Ecommerce web design, SEO / Caitlin Maclean

Broken links can frustrate customers, damage your website’s credibility, and negatively impact search rankings. For e-commerce businesses, where every click counts towards a potential sale, ensuring a smooth browsing experience is crucial. At teclan, we take a strategic approach to identifying and fixing broken links, helping online retailers maintain seamless navigation and maximise conversions. In

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How Technical SEO & Website Health Drive E-Commerce Success

Blogging, Ecommerce software, SEO / Caitlin Maclean

At teclan, our priority is your success. A well-optimised e-commerce website isn’t just about rankings—it’s about creating seamless user experiences that drive conversions and sales. Technical SEO and website health play a crucial role in ensuring that your business thrives online. Unlike many websites that suffer from common technical issues, sites built by teclan are

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The True Cost of an Outdated Website

Design, Ecommerce web design / Caitlin Maclean

In today’s digital-first world, your website is one of the most powerful tools your business has. It’s where potential customers go to learn about you, interact with your brand, and, often, make their first purchase. But while many businesses invest in creating a website, far fewer regularly update or improve it. If you’re still relying

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Caitlin Maclean