Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
AI Search Is Redefining Ecommerce Visibility
AI search and shopping assistants are changing how people find and choose products online. The change is subtle, but the consequences are not. Retailers with old e-commerce platforms are getting left behind. This isn’t about weaker products. It’s that their technology can’t keep up with the systems driving demand today.
teclan’s Top 10 Christmas Movie picks
Christmas at teclan wouldn’t be complete without a great film to set the mood. To celebrate the season, the team have each chosen their favourite Christmas movies – a mix of festive classics, unexpected favourites, and films that have become part of their own holiday traditions. From heart-warming stories to
How AI Is Changing SEO: What It Means for Your Business
The way people search online is changing rapidly. Artificial Intelligence (AI) is no longer just a buzzword. It is becoming a powerful force in how websites are ranked, how content is discovered, and how customers interact with your brand online. At teclan, we have been monitoring these changes closely. Here
3 E-commerce Trends for 2025 – and What to Do About Them
The UK e-commerce landscape is changing rapidly in 2025, with shifting customer behaviours, platform developments, and emerging technologies redefining what success looks like for online retailers. After reviewing the latest insights from the UK B2C E-commerce Market Report, we have identified three key trends that every retailer should be acting
Implementing Structured Data & Schema for Better Rankings
In today’s competitive digital landscape, structured data and schema markup play a crucial role in enhancing search visibility, improving user experience, and increasing click-through rates (CTR). By providing search engines with clear, structured information, websites can stand out in search results with rich snippets, knowledge panels, and other enhanced SERP
Smarter Marketing with Analytics & Continuous Optimisation
In the ever-evolving world of digital marketing, data-driven decision-making is the key to long-term success. At teclan, we leverage analytics and continuous optimisation to ensure our clients achieve sustained growth, higher conversions, and improved return on investment (ROI). By constantly monitoring website and campaign performance, we refine strategies to keep
How Smart Linking Improves SEO & User Experience
A well-planned internal and external linking strategy is crucial for SEO, user experience, and website authority. At teclan, we implement a structured, data-driven approach to linking that ensures better rankings, improved navigation, and stronger domain authority. By focusing on strategic internal links that improve site structure and relevant external links
The Power of Proper Heading Structure & Readability in SEO
A well-structured website isn’t just about great content—it’s about presenting that content in a clear, accessible, and engaging way. Heading structure and readability play crucial roles in both user experience and SEO, ensuring visitors can easily navigate your site while search engines can efficiently understand and rank your content. At
Optimising for Mobile Success: teclan’s Approach to Faster, Smarter Websites
Why Mobile Optimisation Matters With mobile devices dominating web traffic, a poorly optimised mobile site can lead to: At teclan, we take a mobile-first approach to web design and search engine optimisation, ensuring that our clients’ sites are fast, responsive, and user-friendly across all devices. 1. Mobile-First & Responsive Design
