Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
New Google Search Console
It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months
Black is the new Green in Chrome
Green Secure messages and padlocks are on their way out in the Google Chrome Web Browser, but it is more important than ever to have an SSL and here’s why… Chrome 69 is rolling out now and you may have already received the update. This version brings with it not
Google Medic Update
Last month Google fully rolled out a major global update called the Medic Update. Google rolls out several updates to their ranking algorithm each year and had confirmed in March 2018 that this update would be coming. “As with any update, some sites may note drops or gains. There’s nothing
Marketing under GDPR
From 25th May 2018 new rules will be in place under the General Data Protection Regulation (GDPR) which expand on the current data protection laws we have today. Most processing of personal data by organisations will have to comply with GDPR by this date. The purpose of these new rules
Responsive sites will perform better – Google Mobile-first Indexing rolling out now!
Almost exactly a year ago we wrote about Google’s Mobile-first Indexing. Last week, Google announced that after a year and half of testing, they are now ready to roll out the Mobile-first Indexing algorithm. What is it and why is it being released? Google’s crawling, indexing and ranking systems typically
On the go with Mobile SEO
People searching the Internet on their mobile device is rapidly increasing; and as mobile searches are growing faster, so does the endless discussion about how mobile searches have now taken over desktop searches. It must make you wonder if you should adapt or utilise a different strategy for your SEO.
New Google Search Console
New Google Search Console. It’s finally here! The new Google Search Console has a better and clean interface and brilliant functionality; a huge amount of data has been built from scratch and according to Google they have started the global roll out to sites already set up with Google Search
Migrating to HTTPS from HTTP: Top Tips for a successful migration. Don’t lose out on your SEO!
Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection:
Altering Google search results for the region you need.
Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia, I will use google.au; for New Zealand
