Mar32014

Exporting Google Shopping Feed from SellerDeck

Maintaining an up to date Google Shopping feed is an important admin task for those of you running product ads and shopping campaigns. If you are a teclan Digital Marketing client you will receive a monthly schedule of when any Google Shopping work is to be carried out. Depending on your set up this may… Read more »

Feb282014

Achieving Google Compliance for Adwords and Google Shopping

With the launch of “Shopping Campaigns” from Google,  you will also need to know that the new Google functionality enforces new compliance conditions which affect your website. Previously Google checked specific feeds and product landing pages for quality and data integrity. This checking has been extended to include additional information requirements on your site. We… Read more »

Dec122013

Important dates for your diary

With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year.  We all know people tighten their belts after Christmas and will spend less than the preceding months.  This is why it is more important than ever to focus on… Read more »

Dec122013

Make sure your site is secure this Christmas!

In this age of multiple secure payment service providers that provide their own security, SSL certificates are often overlooked. However an SSL can still make all the difference to improving your websites conversion rate. The below excerpt* from the BBC on Christmas scams highlights this perfectly from a customer’s perspective. “Whether intentional or not, some… Read more »

Dec112013

SellerDeck IE11 Incompatibility Issue

It has come to our attention that a recent automatic update from Microsoft is installing Internet Explorer version 11 on Windows 7 PC’s. There is a known incompatibility with Actinic/Sellerdeck which can stop site publishing/refresh working, and give errors suggesting a problem with hosting. If you encounter errors uploading, please check the version of Internet… Read more »

Nov252013

Only 5 days until Black Friday – are you ready?

Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend… Read more »

Oct312013

Are Google Product Listing Ads better than Adwords?

Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply… Read more »

Aug22013

Email Marketing – what is your optimum send frequency?

or How to make the most money possible without annoying your customers on your contact list! OK – lets be challenging and controversial here. Are you sending emails to your customers 15 times a month? Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms… Read more »

Jul252013

Panda hits again-Softly! Google’s Panda Update Confirmed

Google Updates: If you have been following what’s been happening in the search engine world recently, you will know that Google has been rolling out many updates to tackle webspam and sites that do not have a useful purpose on the web, but are merely intended to harvest traffic and ad revenues. From Summer 2012… Read more »

Jul232013

Google Product Identifiers

As many of you will already know Google have added new requirements for unique product identifiers in Google Product Listing feeds on July 15th. In order to maintain a good quality feed and avoid the risk of your feed being taken down. We have put together a quick guide on product identifiers to help. What… Read more »