ERG October 2017 review and strategy plan
{From ERG on 13th November}
Since 1st October to date we have had 37 web enquiries with 33 of those becoming leads, four of them were spam.
From the 33 leads:
-15 sold
-6 are ongoing
-4 have been quoted and waiting response from customers
-1 was lost to another company
-5 are now dead (the lead, not the customer)
-2 have been blown out
SEO
– Page content optimised
– Search console implemented
– My Business (Goole/Bing)
– Six month landing page/ONPO plan
Month | Page Optimisation |
October 2017 | Complete keywords research and write optimised text on the TOP 3 categories, “Windows”,” Doors” and “Conservatories.” |
November 2017 | 2/3 Window sub categories, Roofline and Bespoke Glass on page and content optimisation. Optimise content on “Orangeries” and “Porches” category pages. |
December 2017 | Remaining subcategory from Windows section and two more pages from doors category to be optimised. Optimise existing text content with focused key terms. |
January 2017 | Door subcategories to be optimised and the content to be optimised. |
February 2017 | Conservatory sub category level optimisation and content optimisation. |
March 2017 | Complete Conservatory sub category optimisation and content optimisation. |
Pay Per Click
– Text Ad campaign review
– Display Ad campaign review
– Three month plan and budgeting for PPC
Google AdWords – 1st October – 14th November
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Bing AdWords – 1st October – 14th November | ||||||||||||||||||||||||||||||||||||||||||
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– Review email performance
– Co-ordinate Conservatories newsletter
– Agree three monthly email strategy
Email Statistics Snapshot | |
---|---|
Email Subject: | Happy with the view? Send us a review |
Email Campaign: | ERG October 2017 |
Start Sending: | 3 November 2017, 13:30 pm |
Finish Sending: | 3 November 2017, 13:34 pm |
Send Time: | 00 Hours 04 minutes 08 seconds |
Sent to: | 4519 of 4,524 |
Emails Opened: | 1,336/923 Unique Opens |
Open Rate: | 20.42 % |
Last Opened: | 14 November 2017, 21:31 pm |
Total links clicked: | 120/97 Unique Clicks |
Click-through Rate: | 2.15 % |
Bounces: | 194 (144 Hard 50 Soft) |
Unsubscribes: | 182 |
Social Media
– Review progress
– Cover plans for next three months
Other
– GDPR
– Geographic advertising restrictions
In Summary
- 3/6 month marketing strategy agreement required
- Email marketing strategy agreement required
- PPC budgets agreement required
- SEO plan agreement required
- Social Media strategy agreement required