Richard takes a look at ways we have managed Adwords spend to reduce the cost of mobile display advertising that doesn’t convert.
Feb262016
Feb252016
Good Dialogue Is The Key To Any Successful Partnership
At teclan we work with a wide range of businesses located in the UK, abroad and some just round the corner from us! With over 100 years of combined ecommerce, marketing and retail experience we bring a wealth of knowledge to our clients. We understand our clients know their business, services and products better than we do.… Read more »
Feb242016
Right Hand Google Ads No More
As of Friday 19th February, Google no longer show AdWords Ads on the right hand side of their search results. As you can imagine this is a big change as to how Ads are served over Google and may affect your current AdWords campaigns, as well as your organic performance. What we know so far… Read more »
Feb172016
Google Shopping Promotions now on Mobile
Google have now introduced Merchant Promotions to appear in mobile devices. The Merchant Promotions links will appear under the shopping Ad much like the desktop versions. When you click on the promotion a window will appear as below with full details of the offer. Don’t know what Merchant Promotions are? Merchant Promotions are an excellent… Read more »
Feb162016
Google Shopping Updating GTIN Requirements
Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping.… Read more »
Jan222016
Google Core Ranking Algorithm Update – January 2016
The update for Google Penguin was supposed to be released last year but it was eventually postponed. Over the past week or so, SEOs reported ranking changes in certain niches and there was a lot of speculation on whether it was finally the long-awaited Penguin update. Google has since confirmed that there was indeed an… Read more »
Jan182016
In their own words – capturing the passion of your customers with consumer generated video
It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »
Jan122016
Online Dispute Resolution increases consumer confidence
Online dispute resolution is a branch of dispute resolution which uses technology to facilitate the resolution of disputes between parties. It primarily involves negotiation, mediation or arbitration, or a combination of all three. The European Commission has created an ODR platform for disputes arising from online transactions, and the UK is obliged to appoint ODR… Read more »
Jan72016
The rise of conversational queries
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
Jan62016
AOL search traffic is now powered by Bing!
On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board.… Read more »