Harts of Stur, one of the UK’s largest in-store and online retailers of cookware, kitchenware and kitchen electrics, have won the “Britain’s Best Housewares Retail Website Award 2016″ for the second year running, beating fellow finalists including ecommerce giants such as Lakeland. Their award winning website (www.hartsofstur.com) was designed and built by the teclan team… Read more »
Richard takes a look at ways we have managed Adwords spend to reduce the cost of mobile display advertising that doesn’t convert.
At teclan we work with a wide range of businesses located in the UK, abroad and some just round the corner from us! With over 100 years of combined ecommerce, marketing and retail experience we bring a wealth of knowledge to our clients. We understand our clients know their business, services and products better than we do.… Read more »
As of Friday 19th February, Google no longer show AdWords Ads on the right hand side of their search results. As you can imagine this is a big change as to how Ads are served over Google and may affect your current AdWords campaigns, as well as your organic performance. What we know so far… Read more »
Google have now introduced Merchant Promotions to appear in mobile devices. The Merchant Promotions links will appear under the shopping Ad much like the desktop versions. When you click on the promotion a window will appear as below with full details of the offer. Don’t know what Merchant Promotions are? Merchant Promotions are an excellent… Read more »
Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping.… Read more »
The update for Google Penguin was supposed to be released last year but it was eventually postponed. Over the past week or so, SEOs reported ranking changes in certain niches and there was a lot of speculation on whether it was finally the long-awaited Penguin update. Google has since confirmed that there was indeed an… Read more »
It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »
Online dispute resolution is a branch of dispute resolution which uses technology to facilitate the resolution of disputes between parties. It primarily involves negotiation, mediation or arbitration, or a combination of all three. The European Commission has created an ODR platform for disputes arising from online transactions, and the UK is obliged to appoint ODR… Read more »
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
