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Client Heading Towards 100% Increase in Business With the Launch of a New Aero Commerce Website

image of the Castors Online website on the Aero Commerce platform across various devices
"Our customer experience vastly improved resulting in much higher revenue."
Russ Jones
Castors Online

When a long-term client, Castors Online, approached us looking for a modern and efficient e-commerce platform to migrate to, we had an excellent solution: one that delivered a near doubling in their online revenue! A family-run business, Castors Online was founded in 1975 and specialises in the sale of wheels and castors for both industrial and domestic use. For many years, the company had relied on Sellerdeck software to manage online sales, which had proven successful for a long time. However, in order to keep up with the consistent evolution of digital devices and browsers, the time had come to shift to a more future-proof e-commerce platform.

What was the solution?

With over 20 years of experience working with multiple e-commerce platforms (e.g. Magento, WooCommerce, BigCommerce, Shopify, Sellerdeck etc.), the experts at teclan were on hand to assist with the creation of a brand new website and migration of products and site content. While our experts have a wealth of knowledge regarding well-established e-commerce platforms, they are also well-positioned to provide guidance about up-and-coming solutions based on the latest technologies. When it came to migrating Castors Online’s site to a new platform, Aero Commerce was the ideal choice due to the platform’s trailblazing features and impeccable page speed scores on both mobile and desktop devices. Our experts knew a platform with responsive features would benefit the client for many years to come.

How has the business benefitted from the new Aero Commerce site?

Castors Online was besotted with the speed and ease of use provided by their new Aero Commerce website. teclan built the new website and, using state-of-the-art tools developed in-house, were able to migrate the products and site content from the Sellerdeck website to the new Aero Commerce platform. From the first three months after the site’s launch, the business has seen online revenue increase by 81% and a conversion rate increase of 143%.

Castors online analytics report
Graph highlights conversion rate increase from when the new Aero Commerce site went live (blue line) compared to their old site (orange line).

What did the client say?

P&L Industrial Equipment Ltd (Castors Online) are the national market leader online offering the most comprehensive range of industrial wheel and castors to the Manufacturing Industry, MOD, TV Film & Theatre, Medical & NHS, Automotive and Domestic Clients. They said: “We have operated our previous online platform powered by Sellerdeck for many years with support from our e-commerce partners teclan. Being very hands-on in our web-based business I had discussed our strategic direction with teclan and our desire to move to a cloud-based platform. teclan suggested after looking at the mainstream platforms we should take a look at the relatively new Aero platform and provided a test area. The results of the speed of page delivery were truly stunning, the functionality superb, and the overall look of the new site passed our expectations manyfold. Our customer experience vastly improved resulting in much higher revenue and returning customer rate off the scale! Making changes is immediate, simple, and can be done from all devices. Please feel free to visit us at www.castors-online.co.uk or contact me more directly at russ@plcastors.co.uk.”

Here at teclan, we have successfully migrated many of our client’s websites to new and improved responsive platforms with state-of-the-art features. If you’d like to find out more about Aero Commerce’s powerful platform, our experts will be happy to advise you. Contact us to find out how we can get your e-commerce website up and running, or smoothly migrate your content, to a progressive platform.

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