More and more people are using the Internet on mobile devices to find the products and services they’re looking for. Google estimates that an average of over 50% of your website visitors are on a smart phone or tablet, so not having a mobile-friendly website could be turning away a large chunk of your potential… Read more »
teclan were proud to become an accredited Living Wage employer last November, the first such company in Inverness. Now, just short of 12 months, we are number one again, being the first Inverness business to make the Scottish Business Pledge. The Scottish Business Pledge is a voluntary commitment made by companies across Scotland to… Read more »
Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you… Read more »
If I ask “Are you ready for Christmas?” most of you will say “It’s only August and you are talking about Christmas! Is it not too early?” No it is not. If you are reading this, chances are you are an online business owner. If your business reaches its peak during Christmas, now is… Read more »
On 30th September 2015 Google are retiring the promotional text messages in AdWords. Promotional text is used to highlight any special offers you may have or key selling points. They have been with us since before Google Shopping became a paid-for platform and currently appear in ads when you hover over them like in the… Read more »
Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this… Read more »
1) Get responsive! Click through rates on mobile phones increase when the design, layout and content are optimised for mobile use. If an email is more finger-friendly and usable on a smaller screen the recipient is more likely to click through. Just like when you optimise your website for use on mobile devices, the… Read more »
Google have released a new feature in AdWords that allows you to exclude the types of website on which you would not want to see your ads appearing. In the past, your ads may have appeared on any type of site in the Google Search and Display Networks. This occasionally could lead to an ad… Read more »
Google have announced several updates to their Google Taxonomy which will directly affect Google Shopping. These updates will come into force on 15th September 2015. Google Product Taxonomy Update For those of you not familiar with the Google Taxonomy, it is a tree of categories which define where a product belongs and is used in… Read more »
Many people are sceptical about the value of Bing as a viable revenue generating digital channel. But momentum is gaining in the UK and at teclan we have seen great results through Bing in recent months. Here are some reasons why you should take Bing more seriously! – In May 2015 teclan found their… Read more »
