Mar232015

“Mobilegeddon” is coming for your website!

Google announces date for mobile friendly algorithm update – 21st April 2015. Mark the date in your calendar. The countdown has begun! Google recently announced that from the 21st April 2015 they will “be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will… Read more »

Mar202015

8 basic rules of writing to sell.

  Copywriting is the act of writing text for advertising or marketing purposes, the copy being written in such a way as to persuade someone to buy a product, or to influence them. While the advent of the Internet has expanded the range of copywriting requirements to include web content, adverts, emails, blogs, social media… Read more »

Mar92015

Do people realy notise bad speling?

They sure do. We originally ran a version of this Blog in 2010, but things don’t seem to have gotten any better. The common belief is that a few spelling errors or typos on a website are to be expected. But why should that be, with the many spell-check programmes freely available? And does it… Read more »

Jan192015

A Merry Christmas for online retailers.

  Christmas is well and truly over. The presents have been opened (and some returned), mince pies are all gone and the tree is back in the loft. That’s the home scenario, but was it a happy Christmas for online business? Shoppers in the UK used their mobiles to hit the 2014 Christmas sales from… Read more »

Jan192015

Trending: The growth of Digital Marketing.

  First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century. The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products… Read more »

Jan162015

Magento Prostores and Go! Going…going…gone!

  In a move that shocked a large number of online retailers who had not long moved to the much lauded and promoted Magento Go, the team behind the platform announced last year that Magento Go would be no more from 1st February 2015. eBay pull the plug Run by eBay Enterprise, the ecommerce division… Read more »