Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.Â
No fluff. Just conversion intelligence for ambitious brands.Â
Facebook’s new privacy focused initiative and changes to algorithm
Facebook have made it clear that in 2020 their focus will be transparency for users. To do this, they have started implementing strategies which allow users more control over what they see in their newsfeed, and Facebook have collected data by surveying users in order to gather opinions. They have
Google Introduces Shopping Ads to Gmail
Google recently notified advertisers that standard Shopping campaigns will soon be rolled out to Gmail users. According to Google, these Shopping Ads will begin to appear on Gmail commencing the week of March 4th this year. This roll-out includes both Showcase Shopping Ads and Product Shopping Ads. With the implementation
Google’s new look for Paid & Organic Search results on your desktop
If you’ve been using Google on your desktop recently, you may have noticed a few changes to the way in which your search results are displayed. On 13th January Google introduced an updated look for paid and organic search results. This change was made to ensure consistency across multiple devices,
7 WordPress Plugins We Love
Rory takes a look at the WordPress publishing platform and lists his 7 favourite plugins for expanding what this incredible software can do.
Can you guess the world’s most popular email client?
For the first time ever, Gmail has overtaken Apple iPhone email client software to become the most popular email client. Apple has been dominating this spot for a good while now, especially since mobile views have been overtaking PC/Desktop views year on year. For now, this indicates that Apple and
“North Digital Firm Marks a Key Milestone” – Highland Spotlight Show Guide Editorial
This year marks a key milestone for Inverness-based digital marketing experts teclan as the business celebrates its 20th anniversary. As part of its 2019 celebrations, teclan will be exhibiting at Highland Spotlight for the first time this year. Founded in 1999 – when digital marketing was barely in its infancy
Are you getting clicks, but no conversions?
Tips on how to improve conversion rates and convert more website traffic into website sales. teclan has been helping online merchants achieve sales, growth and measurable results for over 20 years. Working across multiple platforms and a variety of sectors, our expertise has yielded some amazing results, and we’d like
Broken links on a site – What it means for SEO
Broken links on a site and their impact on SEO Broken links on a website are links that no longer work and result in an Error 404 response. There are two reason why links become broken. Internal broken links These are links within the website which are no longer being
New Google Search Console
It has been a few months now since Google began rolling out their new Search Console. Initially there were only a couple of features that were introduced, such as Index Coverage Report (very useful for crawling and indexing related issues and resolutions), and the Performance Report, which has 16 months
