Insights Hub

Chase clarity, not clicks.

A library of benchmarks, deep dives, and strategy notes shaped by what actually works. 

No fluff. Just conversion intelligence for ambitious brands. 

Do you know what is expected of a Google Partner?

Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients

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Google’s Mobile-First indexing and what it means for you

It has been almost six months since we first wrote about Google’s Mobile-First indexing. https://www.teclan.com/blog/digital-marketing/seo/google-now-indexing-mobile-pages-websites-make-sure-site-responsive/ There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well as the main

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Google Standard Text Ads No More

From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but

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Google Analytics

If you have a website for your business, you must be marketing it so that people know it is there. A list of the main areas your marketing efforts will focus on will probably look something like this: Getting new business Converting visitors into buyers Retaining customers Generating leads But

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Chat with Google My Business

Google are trialling a new chat feature using Google My Business. This feature will allow you to chat direct to your customers through the My Business listing within the search results. The message can be configured to go to you via an SMS number or via Google Allo. No date

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Google is now indexing the mobile pages of websites

In April last year we experienced “Mobilegeddon” when Google started to change their search algorithms to give preference to websites that were deemed “mobile friendly”. Google then announced in May this year that the AdWords platform was going to be revamped by 2017 to be “Mobile First“, making mobile ads

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