Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.Â
No fluff. Just conversion intelligence for ambitious brands.Â
New Google Search Console
New Google Search Console. It’s finally here! The new Google Search Console has a better and clean interface and brilliant functionality; a huge amount of data has been built from scratch and according to Google they have started the global roll out to sites already set up with Google Search
Migrating to HTTPS from HTTP: Top Tips for a successful migration. Don’t lose out on your SEO!
Here is a quick recap of what HTTP protocol is and why sites should use it? What is HTTPS? HTTPS is being used for communication over Hypertext Transfer Protocol (HTTP) with an ‘S’ at the end that stands for ‘Secure.’ Adopting HTTPS, you provide your users with three key layers of protection:
Altering Google search results for the region you need.
Google searches now show results specifically from the region you are in. When performing Search Engine Optimisation I often use the various Google country Top Level Domains for searching. For example, if I want to search how a site is performing in Australia, I will use google.au; for New Zealand
Do you know what is expected of a Google Partner?
Once a Digital Marketing agency completes Google’s Accreditation process to become an official Partner, there is a range of criteria that must be continually met and upheld for it to continue to hold Google Partnership status. This is more than just passing exams and having the required number of clients
Browser security warnings will appear in October – are you prepared?
Google have announced that from October, the latest version of Chrome will flag an error up on any websites without an SSL that allow customers to input information such as search fields or newsletter subscriptions.
New feature-packed Mobile Page Speed Tool from Google
Page Speed has been one of the major ranking factors for quite a few months now and Google have just released a Mobile Page Speed Tool, packed with new features. If you aren’t focusing on speed, you should be.
Google’s latest: Good content and good Meta descriptions are most important!
The latest on Meta descriptions from the Google Webmaster Central Blog can be read here: Importance of content and meta descriptions, DMOZ, NOODP Tag. At teclan we have always recommended to our Digital Marketing clients they have good content on a web page and have optimised Meta descriptions for that
Google’s Mobile-First indexing and what it means for you
It has been almost six months since we first wrote about Google’s Mobile-First indexing. https://www.teclan.com/blog/digital-marketing/seo/google-now-indexing-mobile-pages-websites-make-sure-site-responsive/ There has been a lot of discussion and a lot of buzz around what it actually means. This post will give you a quick overview of what the update entails, as well as the main
Google Standard Text Ads No More
From today (31st January 2017) you will only be able to create Google text ads in the mobile expanded format, as the standard text ads are being phased out. Don’t panic; your existing standard text ads will not stop, in fact Google are recommending you don’t delete these ads but
