Insights Hub
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A library of benchmarks, deep dives, and strategy notes shaped by what actually works.Â
No fluff. Just conversion intelligence for ambitious brands.Â
Google Updates its Policy Violations Enforcement with Three-Strike Rule
Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on
Are you using Google Ad extensions effectively?
Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary. So, what is an ad extension? Google Ad extensions provide
Million Steps for Mikey’s Line 2021
Welcome To The teclan Million Steps for Mikey’s Line Challenge 2021 Page 2020 was a tough year, with many people travelling as little as possible, to limit the spread of Covid-19. This meant being cooped up in relatively small spaces, perhaps with a lack of fresh air and exercise. As
Marketing Trends in a Post-Covid World
Over the past year, we’ve sadly witnessed the closure of many bricks and mortar shops UK-wide. However, countering this decline, innovation has certainly been taking off online. So how does the rise in virtual media consumption stack up against the very real demand for tangible experiences, and what behaviour can we expect from people as normality returns? Our Relationship With Social Media Facebook is
Are you maximising Facebook’s potential?
In 2021, we are certainly living in a digital age. Many people have recently found themselves reliant on the internet to stay in touch with their loved ones, while businesses have had to increase their online presence and functionality while brick and mortar stores were closed. Despite this, telephone calls
Finalising the Break-Up: Sellers can no longer use PayPal on eBay
Things are changing for sellers on eBay. New terms of use are coming into effect which means the platform will now bypass the use of PayPal and instead pay sellers directly into their bank accounts. Despite this, buyers will still be able to purchase goods using PayPal. While it may
Are you analysing the correct PPC metrics?
To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting after reaching your website via a pay per click (PPC) ad. There are
Apple & Facebook At War: How Will This Impact Your Business?
From Monday April 26th, Apple will offer a software upgrade in the form of iOS 14.5. As part of this upgrade, Apple is rolling out a new requirement for App Developers known as App Tracking Transparency. From now on, App Developers will be required to gain explicit permission from users
How Do I Increase My Website ROI?
So you’ve set up an eCommerce website and you’re ready to start bringing in the results you’ve been envisioning. But how exactly do you drive conversions, and what do you need to do to boost your ROI (Return on Investment) online? Our team of Digital Marketing experts have created a
