Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping.… Read more »
The update for Google Penguin was supposed to be released last year but it was eventually postponed. Over the past week or so, SEOs reported ranking changes in certain niches and there was a lot of speculation on whether it was finally the long-awaited Penguin update. Google has since confirmed that there was indeed an… Read more »
It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear… Read more »
Online dispute resolution is a branch of dispute resolution which uses technology to facilitate the resolution of disputes between parties. It primarily involves negotiation, mediation or arbitration, or a combination of all three. The European Commission has created an ODR platform for disputes arising from online transactions, and the UK is obliged to appoint ODR… Read more »
Something that will have an impact on Internet search this year is the mobile-search and the rise of personal assistants like Siri and Cortana. As more and more people are using mobile phones for their searches, and using these assistants, conversational queries will also become more important. Conversational queries are the types of questions a… Read more »
On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board.… Read more »
Our festive opening times are: • 25th December – CLOSED • 26th December – CLOSED • 27th December – CLOSED • 28th December – CLOSED • 29th December – OPEN • 30th December – OPEN • 31st December – OPEN • 1st January – CLOSED • 2nd January – CLOSED • 3rd January – CLOSED… Read more »
Google Penguin 4.0 – real-time update Google has been rolling out several algorithms to make sure that the results they produce for their users are genuine, accurate, really useful and spam free. We have discussed previous Google updates in other blog posts, but the entire SEO community is discussing and waiting in anticipation the arrival… Read more »
It goes without saying that being active on Social Media is an essential part of your marketing plan. But how can you reach your audience more effectively than your competitors? While creating quality content is a given, you also need to engage your audience. Here are a few free tips you might like to try… Read more »
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service… Read more »
