Dec162014

SSL certificates are mandatory for Google Adwords, Google Shopping & Google Remarketing

Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock). Well the non-SSL website pigeons are now coming home to roost. We have now seen Google starting to enforce this policy by… Read more »

Nov252014

Does your business have your customers’ trust?

Why customer reviews and testimonials are so important. Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information? The best form of advertising is word of mouth! Why? Three main… Read more »

Nov132014

teclan ltd – A Living Wage Employer

On 1st November 2014 teclan ltd become the first business in Inverness, and the first digital company in the Highlands of Scotland to become an accredited Living Wage Employer. The Living Wage is an hourly rate set independently and updated annually, based on the cost of living in the UK. The Living Wage campaign has… Read more »

Oct172014

The Disavow Tool from Google – does it really work?

Google penalises websites that violate their Google Webmaster Policies. In other words, it does not like sites that have no content, duplicate content or thin content (Panda Updates) and the sites that previously used spam techniques for link building purposes (Penguin Updates). If you have used these methods, it is likely you will see your ranking being… Read more »

Filed under: SEO

Oct92014

Microdata for Google Shopping

As someone that has worked using Google Shopping for many years, for me, this is possibly the best change yet and a step in the right direction for a process that has caused much frustration in the past. Keeping a feed updated can be challenging, especially if you are running a website with thousands of… Read more »