Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
Proactive Versus Reactive Marketing: Understanding Strategies & Their Implications
In the ever-evolving world of marketing, businesses must navigate various strategies to stay competitive and relevant. Two primary approaches that companies often adopt are proactive marketing and reactive marketing. Both strategies have their merits and drawbacks, and understanding their nuances can help businesses make informed decisions about their marketing efforts.
Million Steps For Mikeysline
In 2020, the global pandemic caused us to retreat into smaller spaces, curb our travels and limit our outdoor exposure. For many people, this restriction meant less exercise and less time outside to rejuvenate in the fresh air. As a team that values the well-being of our clients and our
Why You Should Work With a Google Ads Agency
In the ever-evolving landscape of digital marketing, Google Ads reigns supreme as an efficient strategy to boost your business’s online presence. While setting up Google Ads may seem simple on the surface, there’s more to it than meets the eye. From creating campaign goals, optimising keywords, managing a budget, and
Why Businesses Must Switch To Google Analytics 4 ASAP
: : : In the rapidly evolving world of marketing, harnessing the power of analytics is paramount for businesses seeking to thrive online. Google Analytics has long been a trusted tool, but with the imminent end of Universal Analytics data tracking capabilities in June, it’s time to embrace the future
Do I Need A Web Design Agency?
As more businesses move online, the need for a strong and reliable website becomes increasingly important. A well-designed website can help establish credibility, increase brand recognition, and ultimately drive sales. However, many business owners may be unsure if they need a web designer or if they can handle their website
A Beginner’s Guide to Content Marketing
Looking to level up your content marketing game? Look no further than our beginner’s guide to content marketing! This comprehensive resource covers everything you need to know to create purposeful content that drives traffic, engagement, and conversions. From social media post optimisation to search engine optimisation and content calendar creation, we’ve got you covered. Get ready to take your content marketing strategy to the next level and achieve your business goals.
PPC Trends To Look Out For In 2023
Online marketing is constantly evolving, and it is important that businesses stay on top of trends so as not to fall behind within the digital landscape. So, what are the major trends to look out for across paid advertising online in 2023? We asked our PPC experts this very question
Team teclan Learn About the Future of Ecommerce Websites at Aero Partner Day
In October, our web development team made the journey to Leeds to attend the first-ever Aero Commerce Partner Day. It was a great day filled with information about exciting updates coming to the platform, with opportunities to meet the Aero team, as well as other agencies and partners working with
teclan Announces Expansion to Public Relations Services Following CIPR Qualification
Helen Mackenzie achieves Professional Certificate from the Chartered Institute of Public Relations. Local Marketing and PR agency teclan is pleased to announce the addition of professional PR services following Marketing Coordinator Helen Mackenzie’s CIPR (Chartered Institute of Public Relations) qualification, which covers the planning principles of PR, media relation techniques,
