Insights Hub
Chase clarity, not clicks.
A library of benchmarks, deep dives, and strategy notes shaped by what actually works.
No fluff. Just conversion intelligence for ambitious brands.
What is brand positioning and why should it matter to you?
Put simply, the space that you hold in the mind of your customers and what sets you apart from your competitors is your brand position. Apart from basic branding tools like your tagline or colour palette and typography, brand positioning covers how people think and feel about your brand.
Branding foundations: building a consistent brand that sells
About this event Are you losing out to the competition, or seeing a drop in sales? Your brand could be to blame… In this half-day workshop, complete with hands-on practical collaborative tasks, we will cover the basics of colour, visuals, typography, values, and core messaging (templates included) that you can
Million Steps for Mikey’s Line 2022
Million Steps For Mikeysline 2022 The past few years have been tough, with many people travelling as little as possible, to limit the spread of Covid-19. In 2020 this meant being cooped up in relatively small spaces, perhaps with a lack of fresh air and exercise. Because the teclan team
Authenticity Sells: The Biggest Online Trend of 2022 (so far)
In 2022, it comes as no surprise that to capture new customers, it is important that your brand has an online presence. Sharing engaging content is a key element, but so too is creating and presenting an authentic brand and maintaining that throughout all company channels. Although social media usage
The importance of branding for your eCommerce business
There’s more to your online shop than just a digital catalogue. As your business scales and grows, your brand must follow suit if you want to remain profitable year-on-year. If your business was a person, your brand is your personality, and that is how you are introducing yourself to new
Is your website protected from malicious bots?
If you’re a frequent internet browser, you are likely to have come across many warnings about keeping your information safe online and to avoid clicking unknown links from suspicious contacts. There is good reason for warnings like these, as phishing scams and malicious bots are becoming a major threat on
Elementor Plug-in Security Threat Highlights Importance of Cyber Security
Many websites are built using the WordPress platform and one of the most popular plug-ins for this platform is Elementor. It is so popular that it can be found on over five million websites. Recently, a vulnerability allowing attackers to upload arbitrary PHP (Hypertext Preprocessor) code that would enable a
How To Optimise Your Online Paid Advertising Strategy To Earn More Leads & Revenue
As a business owner, you are likely to constantly be on the lookout for new ways to expand and develop your business. A key component of profitability is having a strong online presence. Many brands use PPC (pay per click) advertising as part of their online strategy as they know
Client Heading Towards 100% Increase in Business With the Launch of a New Aero Commerce Website
“Our customer experience vastly improved resulting in much higher revenue.” Russ Jones Castors Online When a long-term client, Castors Online, approached us looking for a modern and efficient e-commerce platform to migrate to, we had an excellent solution: one that delivered a near doubling in their online revenue! A family-run
