May252016

Update on Google Performance Summit 2016

The Google Performance Summit focused on mobile and locations; while discussing the future of Google AdWords. We have put together some of the highlights and will be talking more about them in the coming weeks. New AdWords interface Google introduced a new sleeker looking AdWords interface, which has been built from the ground up rather than… Read more »

May52016

Google Shopping GTIN Changes – All You Need to Know

  As announced in February, Google are tightening up their polices on GTIN requirements for Google Shopping. With less than two weeks to go here are some additional important facts you need to know and please read our previous Blog regarding the announcement. You can find it here. What products are exempt? Own branded products. Products that have no… Read more »

Apr212016

Callout Extensions introduced to Bing Ads

Today Bing has introduced an option for Callout Extensions in their text ads. Much like the Google Callout Extensions, this provides additional highlighted text ideal for putting in your unique key selling points or the products you offer. The best thing is, they are free, so it is highly recommended you make use of them.… Read more »

Mar232016

Why Google Recommends Responsive Website Design

What is Responsive Design? Simply put a Responsive Design will change how your site displays on a desktop, tablet or mobile device depending on the width of the screen that it is being viewed in. One website, one design, multiple layouts across multiple devices. Why does Google recommend Responsive Design? “We recommend using responsive web design… Read more »

Mar142016

Google Search Console – the free data source

Google Search Console, previously known as Google Webmaster Tools, is a free service offered by Google to help site owners monitor, maintain their site’s performance and visibility in Google’s search index. There are many benefits of using the Search Console including: 1. It is free; providers usually charge for such in depth data 2. You… Read more »